GA4 for retail
Short, practical tutorials for WooCommerce, WordPress, marketing, and integrations — built for watch & jewelry retailers.
1. Introduction to Analytics
Understand why analytics matter for retail — from customer behavior to sales insights.
2. GA4 Dashboard Overview
Learn how to navigate GA4 — real-time data, reports, and key performance metrics.
3. Retail Ecommerce Tracking
See how product views, add-to-carts, and sales are automatically tracked in GA4.
4. Conversion Events
Understand how conversions are defined — purchases, form submissions, and custom goals.
5. Traffic Sources
Identify where your visitors come from — organic search, ads, social media, or email.
6. Product Performance
Learn to view best-selling products, revenue per item, and conversion rates per category.
7. Geo Insights
Analyze performance by city or country — see where online sales and traffic originate.
8. Engagement Reports
Understand which pages keep users engaged and which have high drop-off rates.
9. Google Search Console
See which search terms bring visitors to your store and how your site ranks on Google.
10. Ads & Campaign Tracking
How to see campaign results in GA4. Connect Google Ads or Meta for unified reporting.
11. Custom Dashboards
Use OWUP’s retail dashboard to track KPIs like sales, sessions, and conversion rate in one view.
12. Monthly Reports
How OWUP prepares your monthly analytics report and what each section means for your growth.
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