AI Discovery for a Modern Watch Retailer

How structured data and smart optimization made a luxury watch store visible — and profitable — inside ChatGPT.

Urmaker Næss, a Norwegian watch retailer, partnered with OWUP to strengthen their digital visibility and streamline their ecommerce operations. Through a complete optimization of their online store — from WooCommerce architecture to structured product data via ProdUp — the brand achieved something remarkable: real online sales generated directly from ChatGPT referrals.

This case shows how precision in data, content, and structure can place a retailer ahead of emerging discovery platforms — turning technical foundations into measurable business growth.

Our Role

  • Digital visibility & data strategy
  • WooCommerce optimization & technical SEO
  • ProdUp integration (automated product feeds)
  • Structured data for ChatGPT & search discovery
  • Performance tracking & reporting

Technology

  • WooCommerce storefront
  • ProdUp automation engine
  • Rank Math SEO
  • Google Merchant & ChatGPT discovery feeds
  • Analytics & conversion tracking

What We Delivered

  • Optimized product data. Every watch and brand structured for visibility across search and AI-driven discovery tools.
  • Improved SEO architecture. Clean, consistent metadata and internal linking boost rankings and clarity.
  • Integrated automation. With ProdUp, stock and pricing now sync automatically between systems.
  • Performance insights. Data dashboards reveal referral sources — including ChatGPT.
  • AI visibility results. Urmaker Næss products surfaced in ChatGPT responses, generating verified sales.
  • Omnichannel consistency. Store, web, and new AI discovery channels now share unified data and presentation.
  • Conversion-optimized experience. Simplified checkout flow and enhanced product layout improved site performance.
  • Ongoing optimization. Continuous updates ensure sustained presence in both search and conversational discovery.

Visibility in Action

WooCommerce sales dashboard showing orders originating from ChatGPT.com

Automated Infrastructure

Automated product feeds and structured data through ProdUp

Outcome

  • First documented ChatGPT-driven sales for a Norwegian luxury retailer
  • Stronger visibility across search, shopping, and AI-driven discovery
  • Reduced manual work through automated data and product syncing
  • Higher relevance in conversational results and recommendation engines
  • OWUP positioned Urmaker Næss as an early innovator in luxury ecommerce

“For the first time, we saw ChatGPT not just mention our brand — but generate real, trackable sales.”

— Urmaker Næss, Norway

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