Digital craftsmanship, built for precision.
We help watch & jewelry retailers grow through design, data, and automation.
Our Story
OWUP began with a simple goal — to make digital feel as refined as the products our clients create and sells. We saw how outdated tools and generic templates limited growth for luxury retailers. Today, we combine strategy, design, and automation to help watch and jewelry brands and retailers connect with real buyers — online and in-store.
Our Approach
We partner with a limited number of clients each year to ensure focus, consistency, and measurable impact. From the first meeting to launch and beyond, every detail is guided by performance and brand integrity.
Clarity
Clear strategy and measurable results — no noise, no guesswork.
Craftsmanship
Every project is custom-built — precision, detail, and quality above all.
Connection
We build partnerships, not projects — long-term collaboration over volume.
Based in Oslo, partnering with watch and jewelry retailers worldwide.
