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Boosting your jewelry business with Email Marketing

Email Marketing helps you reach customers Is a premium experience worth it? As a jeweler, you understand “premium” equals the best service you can provide a customer. Convincing your customer to spend the extra money for that premium is the challenge of sales.  Email marketing can help. Email marketing is a powerful tool to deepen

Remarketing Ads to Capture Lost Business

Remarketing campaign

Ever watch a window shopper walk past your store, peek inside but not enter? Do you wish when they window shop elsewhere, they could see an ad reminding them of your store? Customers do this all the time in eCommerce. Remarketing gives you the chance to connect even after they leave.

Remarketing is essential for any online business. It is a way of leaving your business’s impression on a customer. It’s a way to stick with a customer until a purchase is made. Remarketing strategies for jewelers are among the most effective tools in the digital marketing toolbox.  

SEO for Jewelers

introduction Do you buy merchandise you don’t intend to sell? Of course, not.  You sell every single piece of merchandise that comes into your possession. Would you be content wasting digital marketing dollars instead of driving traffic to your website? Search Engine Optimization (SEO) helps your website work for you. A website is essential for any

Pay Per Click advertisting for watch and Jewelry stores

How PPC Ads Can Help Your Jewelry Store.   Introduction Advertising. Every jeweler would rather be setting stones than promoting their business. The reality is that without advertising, you are leaving money on the table. The good news is that marketing has evolved. It’s no longer a scattershot approach of broadcast or print ads in

How to Effectively Market Luxury Jewelry During an Economic Recession

There’s still a market for luxury jewelry. Many people have not been affected by the pandemic. They’re still working, they’re still enjoying their wealth, and they’re still treating themselves to expensive products. When you are marketing during an economic recession, there are plenty of things that you can do to ensure that you’re being strategic.

How to Increase Your Watch and Jewelry Sales by Selling Online

Here in the jewelry industry, we deal with the timeless. Gems and precious metals have an absolute value. Pieces that were beautiful 500 years ago are still beautiful today. Styles may come and go, the markets may shift, but jewelry and fine watches hold an aspect of eternity. So it’s no surprise that the jewelry

How to Increase Sales in Your Watch or Jewelry Store

A young couple shopping for watches at a jewelry store.

In today’s world of e-commerce, it can be a challenge to compete with far-reaching web sales. Challenging, yes. Impossible, no. If your jewelry or watch store is involved in e-commerce, if you have a brick and mortar store, or if you have both, there are several ways to increase your sales, even with all the competition out there. A marketing