Email Marketing helps you reach customers Is a premium experience worth it? As a jeweler, you understand “premium” equals the best service you can provide a customer. Convincing your customer to spend the extra money for that premium is the challenge of sales. Email marketing can help. Email marketing is a powerful tool to deepen
Ever watch a window shopper walk past your store, peek inside but not enter? Do you wish when they window shop elsewhere, they could see an ad reminding them of your store? Customers do this all the time in eCommerce. Remarketing gives you the chance to connect even after they leave.
Remarketing is essential for any online business. It is a way of leaving your business’s impression on a customer. It’s a way to stick with a customer until a purchase is made. Remarketing strategies for jewelers are among the most effective tools in the digital marketing toolbox.
introduction Do you buy merchandise you don’t intend to sell? Of course, not. You sell every single piece of merchandise that comes into your possession. Would you be content wasting digital marketing dollars instead of driving traffic to your website? Search Engine Optimization (SEO) helps your website work for you. A website is essential for any
How PPC Ads Can Help Your Jewelry Store. Introduction Advertising. Every jeweler would rather be setting stones than promoting their business. The reality is that without advertising, you are leaving money on the table. The good news is that marketing has evolved. It’s no longer a scattershot approach of broadcast or print ads in
There’s still a market for luxury jewelry. Many people have not been affected by the pandemic. They’re still working, they’re still enjoying their wealth, and they’re still treating themselves to expensive products. When you are marketing during an economic recession, there are plenty of things that you can do to ensure that you’re being strategic.
Here in the jewelry industry, we deal with the timeless. Gems and precious metals have an absolute value. Pieces that were beautiful 500 years ago are still beautiful today. Styles may come and go, the markets may shift, but jewelry and fine watches hold an aspect of eternity. So it’s no surprise that the jewelry
In today’s world of e-commerce, it can be a challenge to compete with far-reaching web sales. Challenging, yes. Impossible, no. If your jewelry or watch store is involved in e-commerce, if you have a brick and mortar store, or if you have both, there are several ways to increase your sales, even with all the competition out there. A marketing