Google & Meta Ads starter
Short, practical tutorials for Google & Meta Ads starter — built for watch & jewelry retailers.
1. Ad Accounts & Access
Learn how to access Facebook Business Manager and invite OWUP or other users securely.
2. Business Manager Setup
How to create a Business Manager, connect your Facebook Page, and verify your domain.
3. Ad Account & Billing
Set up your ad account, choose payment methods, and manage invoices safely.
4. Meta Pixel & Tracking
Install and verify your Meta Pixel with WooCommerce to track conversions and audiences.
5. Creating Campaigns
Overview of campaign types — reach, traffic, and sales. How to choose objectives for retail.
6. Target Audiences
How to build audiences from website traffic, catalog data, or lookalike segments.
7. Ad Creatives
Learn how to upload photos, videos, and headlines for ads — and test different versions.
8. Reporting Basics
See how to read your ad results — CTR, ROAS, and what to monitor weekly.
9. Boosting vs. Real Ads
Understand why boosted posts are limited, and when to use proper Ads Manager campaigns.
10. Planning Social Content
How to plan product posts and seasonal campaigns that align with your ads and goals.
11. Google Ads Overview
Quick intro to Google Ads dashboard — campaigns, keywords, and budgets for retail.
12. Google Merchant Center
Understand how your product feed connects to Google Shopping and how to sync updates.
13. Google Analytics
Read performance data, track conversions, and see where your store traffic comes from.
14. Monthly Check-ins
How to use monthly insights from OWUP to evaluate results and plan next steps.
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