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There’s still a market for luxury jewelry. Many people have not been affected by the pandemic. They’re still working, they’re still enjoying their wealth, and they’re still treating themselves to expensive products. When you are marketing during an economic recession, there are plenty of things that you can do to ensure that you’re being strategic.
Here in the jewelry industry, we deal with the timeless. Gems and precious metals have an absolute value. Pieces that were beautiful 500 years ago are still beautiful today. Styles may come and go, the markets may shift, but jewelry and fine watches hold an aspect of eternity. So it’s no surprise that the jewelry
In today’s world of e-commerce, it can be a challenge to compete with far-reaching web sales. Challenging, yes. Impossible, no. If your jewelry or watch store is involved in e-commerce, if you have a brick and mortar store, or if you have both, there are several ways to increase your sales, even with all the competition out there. A marketing
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